Ford Motor Company 2011 Annual Report : Page 21
THE POWER OF CHOICE With record sales of EcoBoost -powered vehicles in 2011, Ford will triple production capacity of this fuel-saving technology for 2012, further equipping its customers with the Power of Choice. In Europe, we started volume production of an all-new, small but powerful 1.0-liter EcoBoost engine. This newest addition to the EcoBoost family uses turbocharging and direct injection alongside a range of other advanced and innovative technologies to deliver the power and performance of a traditional 1.6-liter engine but with significantly improved fuel efficiency and lower CO 2 emissions. Production of the all-new 1.0-liter EcoBoost engine is made possible through investment in a cutting-edge facility that features the latest technology. In North America, Edge and Explorer opened the next chapter in the EcoBoost strategy as the first vehicles to offer a 2.0-liter EcoBoost engine, taking fuel efficiency for utility customers to an unprecedented level. And later this year, EcoBoost’s expanded availability in the high-volume Fusion and Escape means hundreds of thousands of drivers will be able to get the power they want and the fuel efficiency they need. Creating the output of a larger powerplant but using smaller displacement, the powerful and fuel-efficient 3.5-liter EcoBoost engine now accounts for more than 40 percent of F-150 retail sales after being on the market for only about one year. By 2013, 90 percent of our vehicles in North America and 80 percent globally will be offered with EcoBoost. Our Power of Choice is not limited to EcoBoost. We are also expanding other fuel-efficient offerings this year with additional electrified vehicles and the introduction of automatic start-stop technology paired with the convenience of an automatic transmission. Along with such premium technology, our customers are also being offered additional comfort and convenience features, making an expanded array of choice the hallmark of the Ford showroom for 2012. 4 1) The key to the EcoBoost system is the harmony between the turbochargers and the direct injection fuel system. They recover energy from the exhaust that otherwise would have been wasted and put it back in the engine to gain efficiency. 2) The high performance Taurus SHO is just one application of the popular EcoBoost technology. 3) Ford launches production of the Focus with 1.0-liter EcoBoost, the most fuel-efficient gas-powered Ford ever, in Saarlouis, Germany. 4) Alan Mulally, President and CEO, shows his appreciation for the newest addition to the EcoBoost family: the all-new, small but powerful 1.0-liter EcoBoost engine. ECOBOOST DISPLACEMENT 3.5L V6 1 HORSEPOWER RANGE 355-365 200-250 150-180 100-120 ANNUAL VOLUME BY 2013 250,000 560,000 500,000 260,000 2.0L I4 1.6L I4 1.0L I3 2 3 Ford Motor Company | 2011 Annual Report 21
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