Ford Motor Company 2011 Annual Report : Page 5
Environmental and social goals are key elements of our business strategy, and our business objectives are fully aligned with our efforts to help build a better world. A good example of this is our commitment to being a leader in fuel economy. In a 2011 survey of consumers, 42 percent said fuel economy is an “extremely important” new vehicle purchase consideration, which is up over 13 percent versus a decade ago. To meet this growing need, nearly one-third of Ford’s U.S. vehicle lines will feature a model with 40 mpg or more in 2012 – a claim no other full-line automaker can match. Last year 25,000 Ford employee volunteers contributed 110,000 volunteer hours working on 1,200 community projects. Those totals include our annual Global Week of Caring, which involved 12,000 Ford employee volunteers, 244 projects and 55,000 volunteer hours on six continents. Looking Ahead ** For 2012 we remain focused on continuing to deliver the key aspects of our One Ford plan, which are unchanged: • Aggressively restructure to operate profitably at the current demand and changing model mix. • Accelerate the development of new products that customers want and value. “We made substantial investments in our future in 2011, but it also was a milestone year in our efforts to strengthen our balance sheet.” We also are strongly committed to growing our family of electrified vehicles. By next year, we will triple our production capacity for electrified vehicles in North America. Our approach is to offer our customers a variety of choices to meet their different needs. We now offer in the U.S. the battery-powered Focus Electric sedan and the Ford Fusion Hybrid. By the end of the year we will introduce the C-MAX Hybrid, C-MAX Energi plug-in hybrid, and Fusion Energi plug-in hybrid. We recently added our new 1.0-liter EcoBoost three-cylinder – the smallest engine Ford has ever built – and will offer in the future an all-new eight-speed automatic transmission. We are building these products in factories that are lean and clean. Between 2000 and 2010, we cut energy use at our global facilities by 40 percent, CO 2 emissions by 49 percent and water use by 62 percent. A number of our facilities use power from solar panels, hydro-electricity, geothermal, and wind. We are replicating many sustainable technologies first piloted at the Rouge Center. Serving our communities also is an important part of contributing to a better world. In 2011 Ford Motor Company Fund and Community Services continued its support of non-profit organizations in three major areas: innovation and education, community development and American legacy, and auto-related safety education. Ford employees around the world also helped out in their communities through our Ford Volunteer Corps. • Finance the plan and improve the balance sheet. • Work together effectively as one team, leveraging our global assets. We expect to continue improving our business and deliver improved Automotive pre-tax operating profits, strong operating-related cash flow, and solid Ford Credit profits. Overall, the Company’s pre-tax operating profits, excluding special items, should be about equal to 2011’s strong level. We expect full year U.S. industry sales to be in the range of 13.5 million to 14.5 million vehicles. Full year industry sales in Europe, in the 19 markets we track, should be at the low end of the range of 14 million to 15 million. Overall, we expect global industry sales to be about 80 million vehicles, up about 5 percent from 2011. We expect our full year market share in the U.S. and Europe to be about equal to 2011. The rapid pace of our new product introductions around the world will continue in 2012, as will the expansion of our production facilities in global growth markets such as China, India and Russia. We also expect to deliver year-over-year improvements in the quality of our vehicles worldwide. We recognize we have challenges ahead of us, but there are great opportunities as well. We are excited about accelerating the realization of the full potential of the global scale and operating margin benefits of our One Ford plan. We also are excited about what leveraging our global assets ultimately will deliver: profitable growth for everyone associated with our business. As always, we thank you for your support of our efforts. Alan R. Mulally President and Chief Executive Officer March 14, 2012 * Profi t amounts exclude Special Items, which are detailed on pages 35-36 of this report ** See Risk Factors on page 71 of this report Ford Motor Company | 2011 Annual Report 5
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